About Us - Squibshul

How We Started

Squibshul was founded in 2023 by a group of retail and customer service experts who recognized a growing problem in today's shopping landscape: despite endless options, finding the right products has become increasingly challenging and time-consuming.

After witnessing friends and family members struggle with overwhelming choices, wasted money on unsuitable purchases, and frustration with the shopping process, our founder Dayana Parkerl decided to create a solution.

What began as informal shopping advice for friends quickly evolved into a professional service as demand grew. Today, we're proud to serve clients throughout Dublin and beyond, helping them navigate the complex shopping landscape with ease.

Our Mission

To transform the shopping experience by providing personalized, expert assistance that saves our clients time, reduces stress, and ensures they find products that perfectly match their needs.

At Squibshul, we believe that shopping should be enjoyable and efficient. Our team of experienced personal shoppers is dedicated to understanding your unique needs and preferences, researching the best options, and guiding you to make informed purchasing decisions.

Our Values

Client-Centered Approach

We put our clients' needs and preferences at the center of everything we do, tailoring our services to provide truly personalized shopping assistance.

Thorough Research

We conduct comprehensive research to find the best products that match our clients' requirements, considering quality, price, and sustainability.

Time Efficiency

We value our clients' time and strive to make the shopping process as efficient as possible, eliminating the stress of endless browsing.

Quality Focus

We prioritize quality products that offer genuine value, ensuring our clients invest in items that will serve them well over time.

Budget Respect

We respect our clients' budgets and work diligently to find the best possible options within their financial parameters.

Sustainability Awareness

We consider environmental and social factors in our recommendations, helping clients make more sustainable purchasing decisions.

Meet Our Expert Team

Dayana Parkerl

Founder & Lead Consultant

With over 10 years in retail and personal styling, Dayana brings expert knowledge and a keen eye for quality to every client interaction.

Damon Salvatore

Technology Specialist

Damon's background in tech retail and consumer electronics makes him our go-to expert for all technology-related shopping assistance.

Elena Portman

Fashion Consultant

A graduate of fashion design with experience at leading retailers, Emma helps clients find clothing that perfectly matches their style and body type.

Client Success Stories

I was overwhelmed trying to find the perfect tech setup for my home office. Damon from Squibshul guided me through the entire process, from researching options to setting everything up. The service saved me countless hours and the result is perfect!

James Murphy

Dublin, Ireland

Our Story & Mission

How We Started

Our Mission